[PART-2] Whirlwind in the Wellness and Nutrition Industry, with Mr. Akshay Pai, Founder & CEO, Nutrova
Do you desire to understand how our body reacts to the food we eat? Have you ever pondered upon how our body begins to digest, metabolize and absorb the nutrients present in the food?
It is such an exciting time to work in wellness and nutrition! Everywhere you look, there is a growing interest and connection between food and health. In fact, the Indian wellness industry was estimated at close to Rs 85,000 crore in the financial year 2014-15 and is expected to expand at an annual growth rate of nearly 12% for the next 5 years. The industry can achieve about Rs 1.5 trillion by 2020, according to a recent report by Ficci and EY.
That’s a huge number! And with this expanding awareness comes a need of more people like you, to choose a career in wellness and nutrition.
In part 1 of the two-part series of “Whirlwind in the Wellness and Nutrition Industry, with Mr. Akshay Pai, Founder & CEO, Nutrova” we looked into how lifestyle disease is turning out to be a deadly epidemic and an issue of concern, how preventive health care plays an important role in improving outcomes of particular disease and what are the challenges one has to face while venturing into the Health & Wellness Industry.
In Part 2, Mr. Akshay Pai gives his insights on the future trends that one can expect in this industry, various lucrative and in-demand career opportunities and some nutrition tips for a better lifestyle!
Future Trends in Wellness and Nutrition Industry – Sustainable Areas for decades to come!
- Personal dietitians and Nutritionists – Lots of research has been taking place of late, that is supporting the need for individualization. Off late, there is already an increasing number of individuals who are taking their health seriously and aiming to build a sustainable and healthy lifestyle. The variations between individuals are so vast that more and more people are realizing that the one size fits all approach doesn’t apply to everybody.There is a demand for certified dietitians and Nutritionists who create tailor-fit programs that suit one’s health goals and lifestyle. There are individuals who are certified fitness trainers and they very well understand individual body type, metabolism rate and the amount of guidance you require. Both these professionals work in tandem to meet your aspired fitness and wellness goals.
- Convergence of the FMCG and Pharmaceutical industries – Instant foods that are ready to eat have been gaining popularity because of hectic lifestyles and lack of time to actually cook. From oats in instant noodles to the goodness of whole wheat and fiber in biscuits, FMCG food companies have been offering consumers with a variety of options to choose from. In fact, this high growth is attracting literally hundreds of new entrants all over the world. Hence, considering, the convergence of FMCG and Pharmaceutical Industry in the wellness space can be expected to a large extent.
- Food Technology – This booming field is basically a multitude of various disciplines. It combines the fundamentals of biochemistry, physical sciences, and chemical engineering to study the physical, chemical and biological nature of food items. The food chain is long and complicated. Foods and Food Technologies are diverse and consequently, the consumers are unaware of the food quality and safety and find it difficult to orient themselves to the subject. Hence there is a great demand for food technologists in the world who can monitor the process right from the manufacturing to distribution of food.
Being a food technologist, there are many areas that you can actively contribute to, such as Research & Development is one of them where you can be a Food Scientist, Food Chemist, Product Development Specialist. There is tremendous opportunity in Food Processing, involving roles such as Process Development Specialist, Quality control & assurance specialists, Manufacturing Specialist and Food Production Manager.
The government is also aggressively promoting food processing industries, opening up a number of opportunities in the coming years.
- The Era of Sports Nutrition for High performing individuals – Many doctors and Nutrition specialists are looking at nutrition as an important aspect of their treatment protocols. They are focusing more on guiding patients with overall lifestyle choices rather than just treating them with a pill. This will help people in becoming more aware of the importance of nutrition in their lives. There will also be a significant rise in Sports Nutritionists who will help people set goals and chalk out an action plan that increases your body performance two-folds.
- The Influx of Boutique fitness – Small gyms are mushrooming at a rapid rate to cater to individual fitness needs of the consumers. Unlike the traditional gyms, these are basically small spaces which focus on one or two types of exercise regime and specialize in the same. According to research from IHRSA, the participation in boutiques had doubled in one year from 21% in 2013 to 42% in 2014. Fitness focused gym investment firm, Piper Jaffray has stated that “new studios have been popping up at a rate of 450% per year since 2010 which is quite good for the growth of start ups in this business.
Wise Words – For a Better Lifestyle
For instance, we are just consuming WAY too much sugar without even realizing it. You need to be aware of the sugar that you’re consuming on a daily basis. It’s not mandatory for sugar to be labeled plainly as sugar on food packages.
“If you take an example of Maltodextrin – which is a chain of glucose (also known as a polysaccharide) – is used as a thickener, filler or preservative in many processed foods and is largely present in a bunch of packaged food. Maltodextrin has more dramatic effects on blood sugar levels than actual sugar.”
If you think fruit juices are healthy, think again. The amount of sugar that exists in fruit juices again is very high. Of course, not as high as aerated drinks such as colas, but it is considerably very close to it.
“Choosing to eat a whole fruit rather than consuming it as juice you consume essential fibers and vitamins and minerals, which reduce the impact of sugar as well provide essential nutrients that contribute to good health.”
The western lifestyle, characterized by “delivered to your doorstep” convenience food and sedentary lifestyle are leading to increased numbers of obesity and lifestyle diseases. A healthy lifestyle must be adopted to combat these diseases with a properly balanced diet, personalized fitness goals and by giving due respect to the biological clock.
Wellness and Nutrition Industry – capturing eyeballs!
The Indian food industry is poised for growth, increasing its contribution to world food trade every year. It is expected to grow at a rate of 11 per cent per annum to reach $65.4 billion (about Rs 4 lakh crore) by 2018,
The Confederation of Indian Industry (CII) estimates that the food processing sectors have the potential to attract as much as US$ 33 billion of investment over the next 10 years and also to generate employment of nine million person-days. Career pathways in the food sector range from chef and food scientist to toxicologist and technical brewer. The opportunities are endless and the demand for jobs is only going to increase for sure in the near future.
If you want to know more about the lucrative professional options in this field and are looking forward to pursuing a career in Food Technology or in the Pharmaceutical space, knowing how and where to start can be a daunting task.
We, at Navigus, can help you get reliable information about different opportunities and in the booming industry of Health and wellness. This is done by using data science. Be it Nutritional Therapists, Scientific Laboratory Technician, Toxicologists or Product Development Specialists, we have guidance engine which determines your best fit.
To know more feel free to reach out to us. Start by pinging us on our chat box!